29th April 2013 – To celebrate the upcoming film release of F. Scott Fitzgerald’s master piece, The Great Gatsby, 21 Club in New York, part of the Orient-Express Hotel Ltd collection, is adding a selection of bespoke cocktails inspired by this American classic to its menu. The iconic Manhattan restaurant and bar will be serving up delicious cocktails as a nod to the roaring twenties and prohibition era within which it was founded.
‘21’ Club’s 1920s Inspired Cocktails:
Lavender Lime Rickey: a twist on Fitzgerald’s favourite tipple, the light and refreshing Gin Rickey, the Lavender Lime Rickey has been created with a mix of gin, lime juice and lavender-infused syrup, bringing a contemporary touch to this beloved classic.
Mint Julep: one of the most popular drinks amongst the bar’s regulars, it is easy to imagine Daisy, Tom and Gatsby doing the same at some of the blowout party scenes of the book. This reviving concoction of bourbon, sugar, water and fresh mint captures the moment perfectly and relives the heyday so accurately portrayed in the novel.
The “Beautiful Fool’: a cocktail directly inspired from a line in the novel, the “Beautiful Fool”, is a combination of gin, lemon juice, crème cocoa white and a splash of crème de violette. The ‘21’ Club sets the scene perfectly and transports guests to a place of glamour, shimmering dresses and jazz, all of which Fitzgerald had a reputation of enjoying himself.
The ‘21’ Club also offers an array of fine champagnes, including Moet Chandon Grand Vintage, bringing alive the opulence of The Great Gatsby, as party goers relax and enjoy a glass of bubbles while listening to smooth jazz sounds.
With its Art Deco environment, there can be no better place to celebrate The Great Gatsby than ‘21’ Club, which started its days as a speakeasy founded by two college students, Jack Kriendler and Charlie Berns. In the days of Prohibition, New York’s most glamorous and powerful made ‘21’ the hottest speakeasy in town and the location of choice to celebrate their most special occasions. During this time, the “wettest block on the street” was 52nd Street between 5th and 6th Avenues – also known as “Swing Street” – where there were at least 38 speakeasies, including ‘21’. The legendary ‘21’ Club survived the end of Prohibition in 1932 and has gone from strength to strength, evolving with New York’s constantly changing styles. No longer is ‘21’ a place to buy an illegal drink, instead customers come for its famous food and atmosphere as its moved into the ranks of New York’s top restaurants, while retaining a reputation as the most sophisticated bar in town.
For those who want to create the ‘Beautiful Fool’ at home please see the recipe below:
44ml Greenhook Gin
22ml St. Germain
22ml Chamomile Simple Syrup
22ml Fresh Lemon Juice
14ml Grapefruit Juice
• Place all ingredients and ice in a shaker and stir.
• Strain into a chilled Coupe glass. Serve up
• Garnish with a piece of rosemary
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Note to editors: all the cocktails mentioned are priced at $15 (approx. £9), the Lavender Lime Rickey and “Beautiful Fool” are available at the ‘21’ Club from now until the end of the Summer.
About Orient-Express Hotels Ltd.
Orient-Express Hotels Ltd. is a luxury hotel company and sophisticated adventure travel operator which seeks to deliver memorable experiences that are the ultimate expression of each destination's authentic culture. The Company has offered exceptional luxury travel experiences since 1976, when it purchased Hotel Cipriani in Venice and then shortly thereafter recreated the celebrated Venice Simplon-Orient-Express, linking London, Paris and Venice, along with other European cities. Today the Orient-Express Hotels Ltd. brand embraces 46 hotel, cruise and luxury rail businesses in 22 countries, including distinctive properties such as Hotel Cipriani in Venice, Grand Hotel Europe in St Petersburg, Hotel Ritz Madrid, Mount Nelson Hotel in Cape Town, Copacabana Palace in Rio de Janeiro and Maroma Resort and Spa on Mexico’s Riviera Maya. The Company also operates six luxury tourist trains, three river cruise operations and ‘21’ Club one of New York’s most iconic restaurants. www.orient-express.com
For further information, please contact Harriet Rowlinson, Sara Mirza, Emily Wilson at Orient-Express Hotels Ltd. on 0203 117 1376 or firstname.lastname@example.org, email@example.com, Emily.firstname.lastname@example.org