Florence in Style: A Holiday Tale of Fashion and Tradition

A truly unique experience that blends Florence’s storied fashion heritage with the timeless charm of the festive season, set within the evocative atmosphere of two of the city’s most captivating historic residences.

The journey begins at Palazzo Pucci, where guests are welcomed with a festive drink before embarking on a curated tour dedicated to Florentine Fashion History. This immersive exploration offers a refined look into the evolution of elegance and craftsmanship that has defined the city’s sartorial identity through the centuries.

The experience continues at the magnificent Palazzo Gondi, where the warm harmonies of a live choir performing traditional holiday carols fill the halls with joy and enchantment. A celebratory toast sets the tone for the next chapter—a Christmas lunch served in the palace’s richly historic setting, showcasing the flavors of local festive cuisine with elegance and authenticity.

After lunch, a guided stroll through Florence’s glowing streets awaits. Illuminated by dazzling holiday lights and adorned with seasonal decorations, the city reveals its most magical side. Along the way, local guides enrich the walk with stories and insights, inviting guests to discover Florence’s history, spirit, and beauty through a festive lens.

This experience is a rare opportunity to celebrate the holidays in Florence in a way few ever do – with culture, fashion, and tradition woven together into a radiant tapestry of memories in one of the world’s most extraordinary cities.