Accor and your digital footprint

1. Let's go !

The Mercure Les Arcs 1800 Hotel is located in the heart of the Les Arcs ski resort in the French Alps. If you ever stay in the hotel, you’ll find that it is ideally located at the foot of the slopes. If you walk from the lobby to the lifts in the middle of winter, there’s a good chance that you will leave your footprints in the snow.

If someone walks the same way after you, they won’t know whose shoes made the footprints. On the other hand, an experienced tracker will already know a lot about you based on your footprints: the type of shoes you were wearing, the direction you went, what time you were walking at, etc.

Browsing the internet is a bit like walking on snow. You leave traces when you browse different websites. Like your footprints in the snow, the traces you leave on the internet can’t be used to directly reveal your identity. However, they do give some clues about you: the configuration of your computer, your region, the language you are most likely speak, your interests, etc.

Accor publishes websites, including the one you are visiting, that track what you browse or read as well as the traces you may have already left when booking your stay at Mercure Les Arcs 1800 Hotel, or at one of Accor’s 5,100 other hotels around the world.

Accor’ responsibility, and the objective of the document you are currently reading, is to :

– Inform you of existing traces;
– Inform you of how we use this information;
– Explain how you can stop these traces or delete them.

2. What are tracers?

Cookies are the most common form of tracers. Tracers are data used by servers to send information to a web browser or mobile application, and are then used by that browser or mobile application to return the information to the original server.

The information can be, for example, a session identifier, a language, an expiration date, a response field, etc.

Whilst active, tracers are used to store information when a user accesses various pages of a website or mobile application or when this user returns to this website or mobile application at a later stage.

On the internet, there are different types of tracers:

– Session tracers, which are deleted as soon as you exit the browser or the website;
– Persistent tracers, which remain on your device until their expiration or until you delete them by changing the settings in your browser.

On our websites, we use cookies set by us and called “first-party cookies” and “third-party cookies” which are cookies from a domain different than the domain of the website you are visiting.

3. Our usage of tracers

We use cookies and other tracers for the following purposes:

Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Analytics cookies
Performance cookies include analytics cookies

Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

 

4. Accepting, refusing, or deleting tracers

For our websites, you can manage your consent or refusal to use tracers on your terminal by clicking on the button below:

Regardless of what you choose, your browser also allows you to delete tracers from your device at any point.

The steps for managing and deleting tracers are different on each browser. These steps are described in the help menu in your browser. Remember to configure all the browsers on your different devices (tablets, smartphones, computers, etc.). The following are the steps for tracer management in the most common browsers:

– For Internet Explorer™: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies;
– For Safari™: https://support.apple.com/en-gb/guide/safari/sfri11471/mac;
– For Chrome™: http://support.google.com/chrome/bin/answer.py?hl=en&hlrm=en&answer=95647;
– For Firefox™: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox;
– For Opera™: https://www.opera.com/help/tutorials/security/privacy/.

Click here to read the Accor Charter for protecting its customers’ personal data : Data Protection Charter for customers’ personal data

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